Levi advert Denotation: In this advert it is showing a male who is quite fit wearing a pair of Levi jeans. Then he caries on in the video by diving into different pools in different peoples gardens. Next, he gets out of one pool and grabs a female and they both decide to dive off a diving board connotation: The connotation would be to show that their jeans are long lasting and can go through the wash and still be in perfect condition and the impression they try to give the audience is that if you wear these jeans then you will be irresistible by females. Also the reason they got a quite healthy male is to create the impression that all males want to look like that.
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Tmoblie advert Denotation: It shows a busy train station with people everywhere. Then music comes on through the speakers and only a handful of people start dancing but more people start to get engaged and start dancing too until almost everyone is dancing. Connotation: Tmobile are trying to show that they have the best network and that they everyone is dancing suggests that the might have the best service and probably are trying to show that all other networks aren't as good as Tmobile. Also when people see the Tmobile users happy it will make other people want to join their network because people are really happy with the service and network.
Stella Artois advert denotation: This advert is showing a soldier that has just came back from a war and is injured. Next, the soldier asks the bartender for a Stella and the bartender gives him the beer but when another person asks for a Stella the bartender denies him by blocking up the pipe with his foot. connotation: The connotation would be that after hard work serving for your country you should have a Stella because it is the ultimate reward and that you deserve it. However, when the bartender blocks up the pipe for the other male it is suggesting that he doesn't deserve a Stella Artois because he hasn't done anything hard or important like the soldier.
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