Stella Artois advert


denotation:

This advert is showing a soldier that has just came back from a war and is injured. Next, the soldier asks the bartender for a Stella and the bartender gives him the beer but when another person asks for a Stella the bartender denies him by blocking up the pipe with his foot.

connotation:

The connotation would be that after hard work serving for your country you should have a Stella because it is the ultimate reward and that you deserve it. However, when the bartender blocks up the pipe for the other male it is suggesting that he doesn't deserve a Stella Artois because he hasn't done anything hard or important like the soldier.


Comments

  1. Anonymous17 October 2018 at 01:24

    EBI: Think carefully about the message that is delivered by describing in more detail the denotation through mise-en-scene, narrative and camera.
    The narrative- The first soldier is the bar owner's son. He has returned from battle and is lucky to be alive after sustaining an injury but he was luckily rescued by his colleague.
    The bar owner is reluctant to give his son a Stella in spite of his experience - why is this?
    he is evenmore reluctant to offer a Stella to the man who rescued his son- why? what does this suggest about the bar owner and what key message does it communicate about Stella? How is this reinforced for the audience?

    ReplyDelete
  2. Tristan18 October 2018 at 03:48

    Ok I will take these questions into consideration next time I do a representation.

    ReplyDelete

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